So you created a brilliant web site, now it's time to promote it.
Advertising is expensive but there are many ways to promote your site without spending a fortune.

*Link Exchanges
Set up a link exchange page and find sites that are complimentary to 
yours.  Email the webmaster and compliment them on their site then explain why you want a link exchange.
Tell them a little about your site and invite them to take a look.
Be selective about which sites you put your link on. More often than not, the webmaster  will exchange links.

You can also get on some link exchange email lists:
0ne4All-LinkExchange-subscribe@egroups.com
LinkTogether-subscribe@egroups.com
LinkTrader-subscribe@egroups.com

There are several excellent free banner exchange programs. They display your banner for a specif number of their banners that you host.  I recommend the number one exchange,Link Exchange

*Publish an Ezine
If you are serious about your business you should definitely start an 
ezine.  You want to provide quality information as well as updates and 
information on your site. This will be one way to gather emails and keep 
your potential customers coming back. There are many sites that will help 
you get started with an ezine.

http://www.e-zinez.com/
http://www.web-source.net/web/Ezines/
http://www.zinebook.com/publicz.html
http://newslettercoach.com/
http://ezine-tips.com/

*Since, the majority of hits your site will receive are accessed through search engines; this is a crucial first step in successful promotion.
Prepare your site by placing proper META tags and keywords to your HTML code for higher listing on these engines,for an excelent tutorial on META tags
visit CyberEye Web Site Promotion, META tags are his life!

Our Own Search Engine Submit
Fill out one simple form and we will submit your web site to 50 Search engines Automatically. Submit Now!!

You should also get listed in the minor engines and any directories
you can find on other sites. Note:Do not submit too often, you could be banned. Every three to four weeks is often enough.

Get listed in as many places as you can except possibly FFA pages, my experience has been that all you get from them is a ton of junk mail.

*Shop around for newsletters with a theme that works with your website.  Many times you will find one that will give you a free ad if you supply a small article for them.  Don't be shy,you know your subject matter so jot down some notes on a topic and you will be amazed,before you know it,you have a short article!

*There are hundreds of announcement list where you can announce your website 
or your ezine or business opportunity. Make sure you follow the rules for 
submitting your ads to each list. You can find some of these lists at:

http://www.egroups.com
http://www.listbot.com
http://www.globelists.com
http://www.milomail.com

*There is a 5 part marketing course,FREE here at the
"Internet Marketing Success Arsenal"
This fellow Dale  Miller is a real pip with straight forward down to earth advice on how to succeed on the net.  This is a five part series, free, and is loaded with great information.  If nothing else I guarantee you will really enjoy his to the point style.
Go ahead, it's Free.

When you have a website or ezine, you have to spend a lot of time  promoting.  As you promote, you will learn more about the different ways you can do this on the internet. You must keep at it and do not give up when things look bad.  It takes time to get your business established online.  Doing these things I have listed will help you spread the word!